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Thus, early history of consumer behavior generated theories, research methods, and substantive knowledge in such areas as consumption economics. Qualitative and quantitative methods in understanding consumer behavior qualitative research is used when more in depth or perceptual data is required. A blueprint for consumer behavior research on ,a blueprint for consumer behavior research on personality theory and methods in the consumer. Language of instruction: english assumed knowledge on: mcb-20806 principles of consumer studies mat-22306 quantitative research methodology and statistics, or yss.
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